Amplitude pricing guide details
Pricing Overview
Amplitude offers a Free plan with 2 million events per month, no credit card required, and no time limit. Every plan includes the full platform and unlimited seats, with plan limits and capabilities varying by tier.
Plus starts at $0: the first 2 million events per month are free, and pricing scales with event volume up to 70 million events. A credit card is required for Plus.
Growth uses custom, event-based pricing; prices are not publicly listed, so contact sales for a quote. Enterprise also uses custom, event-based pricing and requires contacting sales.
Plan Comparison
Amplitude offers four tiers for different stages of product growth:
| Plan | Price | Included usage | Key features |
|---|---|---|---|
| Free | Free | 2M events/month forever | AI Agents and MCP, basic product analytics, cohort syncs (one time), 2,000 AI feedback records, 10K monthly session replays, limited experiments, guides, and surveys, and 500 active AI Visibility prompts |
| Plus | Starts at $0 | First 2M events/month free; scales up to 70M events | Everything in Free, plus custom events and formulas, 20 behavioral cohorts, alerts, heatmaps, 1,000 active AI Visibility prompts, and two-year data retention |
| Growth | Custom; event-based pricing | Contact sales | Everything in Plus, plus advanced behavioral exploration, currency conversion, monitoring and alerts, 20K monthly session replays, 2,500 active AI Visibility prompts, and SSO and project permissions |
| Enterprise | Custom; event-based pricing | Contact sales | Everything in Growth, plus unlimited projects per portfolio, data access controls, unlimited monitoring and alerts, 50K monthly session replays, 5,000 active AI Visibility prompts, and advanced user management including RBAC |
The Free plan has no credit-card requirement and includes 2 million events per month with no time limit. Plus starts at $0, with the first 2 million events per month free, and is designed to scale with event volume. Growth and Enterprise prices are not publicly listed; contact sales for pricing based on volume and feature needs.
Hidden Costs and Considerations
Amplitude's Free plan measures usage by event volume, with 2 million events included per month. The Plus plan starts at $0, includes the first 2 million events per month free, and scales with event volume. Amplitude states that Plus is designed to let teams scale without overage penalties, surprise renewal spikes, or pressure to reduce instrumentation. Growth and Enterprise use custom, event-based pricing; prices are not publicly listed, so contact sales for pricing.
Cost Estimates by Team Size
| Team Size | Recommended Plan | Price | What You Get |
|---|---|---|---|
| Solo developer / early startup | Free | Free | 2M events per month, basic product analytics, 10K monthly session replays, and limited experiments, guides, and surveys |
| Small team | Plus | Starts at $0; first 2M events per month free | Everything in Free, plus scale up to 70M events, custom events and formulas, behavioral cohorts, alerts, heatmaps, and two-year data retention |
| Mid-size team | Growth | Prices are not publicly listed; contact sales | Everything in Plus, plus advanced behavioral exploration, monitoring and alerts, SSO and project permissions |
For solo developers and early startups, the Free plan includes 2M events per month with no credit card required. Small teams can use Plus as their event volume grows; it starts at $0, with the first 2M events per month free. Growth pricing is not publicly listed, so teams needing its advanced capabilities should contact sales.
How Amplitude Pricing Compares
Amplitude pricing includes a Free plan, a Plus plan, and custom-priced Growth and Enterprise plans.
| Plan | Pricing | Included usage or basis |
|---|---|---|
| Free | Free | 2M events/month forever |
| Plus | Starts at $0 | First 2M events/month free; scales with event volume up to 70M events |
| Growth | Custom | Event-based pricing; contact sales |
| Enterprise | Custom | Event-based pricing; contact sales |
Every Amplitude plan includes the full platform and unlimited seats. The Free plan requires no credit card and includes 2 million events per month. Plus is designed for small teams finding product-market fit and starts at $0, with the first 2 million events per month free. Growth and Enterprise prices are not publicly listed; contact sales for pricing based on volume and feature needs.
Amplitude also offers eligible startups with under $10M in funding and fewer than 20 employees one free year on the Growth plan.